Think different not incremental
I took a summer job on a poultry farm as a young kid. Our job was to gather eggs from the henhouses on one side of the farm and carry it to the storage sheds on the other side. We followed orders for a day or two. Then, we started experimenting if we could deliver all the eggs in a shorter period of time.
After trying every method we could think of, it became clear that none of them really made much difference. We grew tired of experimenting and went back to doing the job as it always had been done.
I realized that tinkering with the process of egg-carrying or just trying harder would never change the fundamental nature of the job. You have to do a different job rather than keep doing it differently. I have tried hard to live that thought at every decision point in my life and have thus ended up doing something radically different every seven years.